Facebook Ads Campaign For TraderWave.

Case Study of Johanie Lagcao

INTRODUCTION

Traderwave, Asia's premier trading academy that brings the world's leading trading experts to its clients.

Traderwave was founded with the aim of educating and training traders of all levels, from beginners to advanced professionals, to achieve success in the trading world.

The company provides comprehensive courses, mentorship programs, and online resources to help traders enhance their skills and knowledge.

Campaign Objective

The goal of the ads is to acquire new qualified leads who will purchase the low-ticket offer, enabling us to upsell them later on through email marketing.

Campaign Strategy

1. Funnel Mapping
   

As you can see in the illustration, our journey begins by running ads that offer a low ticket offer which cost around $37 on average to cold audiences.

Those who didn't buy will be retargeted and emailed multiple times until they convert.

Campaign Strategy

2. Targeting Custom Audiences

Targeting a completely cold audience without warming them up will result in poor engagement or no response at all.

To avoid this, I decided to create custom audiences using my client's email list of 30,000 contacts.

I focused on creating lookalike audiences (LLAs) as they are more likely to be interested in the offer.

Campaign Strategy

3. Copy and Creatives

To ensure the success of our client's marketing campaign, we conducted extensive research on their target audience, including demographics and age range.

In addition, we thoroughly analyzed the client's past winning campaigns to identify the core reasons behind their success.

By studying the client's previous campaigns, we were able to gain valuable insights into what resonated with their audience and what strategies worked best. This allowed us to tailor our approach and create a campaign that would effectively engage and convert the target audience.

Campaign Strategy

4. Ad Set Up

To set up the ads, we chose a conversion campaign and created multiple adsets with different custom audiences.

1 LLA%, Countries that's working with his campaign in the past and Interest targeting.

We also created two 1 scaling campaigns to put our winning ads and 1 retargeting campaign to retarget those who viewed our opt-in page and those who added to cart but didn't continue

Campaign Objective

5. Ad Optimization

BENCHMARK

• TARGET ROAS, At least breakeven but we were aiming to 2x
• PRODUCT PRICE $37
• TARGET CPA - $18.5
  

We established our key performance indicators (KPIs) and remained committed to them throughout the duration of the project. By closely monitoring our KPIs, we were able to identify which strategies were successful and which ones were not. This allowed us to turn off any ineffective methods and scale up those that were working.

We were able to generate 235 purchases, with an average cost per acquisition (CPA) of approximately $22, which was lower than our target benchmark of $18.5.

Our total expenditure for this campaign was only $3,007.77. By multiplying the product price of $37 by the number of purchases (235), we calculated the total revenue generated to be $8,695.

This translates to a return on ad spend (ROAS) of at least 2.8x, which is higher than our target of 1x ROAS.

I believe that on the backend, my client was able to generate more revenue from the leads we acquired and sold to, as they were presented with an upsell offer priced at approximately $2,000.

EXCITED TO WORK WITH YOU!

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JOHANIE LAGCAO

FACEBOOK STRATEGIST